AUGUST 25 – 27, 2020

VIRTUAL SUMMIT FOR THE FRANCHISE COMMUNITY

The H.E.A.T. is ON

H.E.A.T. is where innovation fuels momentum. Where energy and ideas spark solutions. It’s how we harness the power of our community to drive business forward in franchising’s brave new world. Join us for three days of insight from professional speakers, industries expertise franchisees, key suppliers and your peers, as well as actionable ideas you can use in hosting your own future virtual events.  This is not a webinar, it is a virtual event unlike any other, with technology that lets you move in and out rooms just like an in-person event—every space is optimized for networking and connecting.

It’s as close real life as you can possibly get—and it’s incredible.

Check back soon for more information and event registration!

Conference hosts

Speak!, the premiere source for in-demand franchise speakers, and Tortal Training, the franchise industry’s largest strategic online training provider have teamed up to create H.E.A.T, a transformative virtual event that fuses transformative content with cutting-edge technology.

SPEAKERS

Transformative thinking, out-of-the-box strategy, and new virtual event technology: our speakers will share insights and game-plans to help you navigate conditions today and adapt to future demand.

Robert Cresanti

IFA CEO

Catherine Monson

IFA Chair

Patrick Schwerdtfeger

Business Futurist

Jay Baer

Customer Experience & Marketing Innovation

AGENDA

The hottest speakers, the latest trends, and the most innovative technology—join us for three amazing
days of insights and collaborative sessions focused on burning topics of the franchise industry:
The New World • Marketing in the New World • Leading Virtual Teams

Choose from the Franchisor or Franchisee Track. Plus, earn 100 CFE participation credits for attending that count toward your certification goals.

*Full Agenda Coming Soon

Day 1 – Overview

Event Opening by Keynote Speaker and Emcee, Jay Baer
11:30am-12:00pm

Keynote Opener – Pandemic, Inc: 8 Forces Driving Business Failure or Fortune in the Post-Covid-19 Economy
12:00pm-12:55pm

Exhibitor Round Tables
1:00pm • 1:20pm • 1:40pm

Learning Tracks
2:00pm- 3:00pm

  • The New World
  • Marketing in the New World
  • Building Unstoppable Franchise Relationships
  • Effective Virtual Meetings & Learning
  • Franchise Sales: Now & In the Future
  • Vision, Opportunity & Growth
  • Visit & Growth
  • Growth Strategies

Round Table Sessions
3:05pm-4:15pm

Closing Keynote: Embracing Change and FutureProofing Your Business
4:20pm-5:00pm

Day 2 – Overview

One-on-one Networking
9:00am-11:30am

Keynote Opener: A Look Into the Future of Franchising 
11:30am-12:55pm

Exhibitor Round Tables 
1:00pm • 1:20pm • 1:40pm

Learning Tracks
2:00pm- 3:00pm

  • The New World
  • Marketing in the New World
  • Building Unstoppable Franchise Relationships
  • Effective Virtual Meetings & Learning
  • Franchise Sales: Now & In the Future
  • Vision, Opportunity & Growth
  • Visit & Growth
  • Growth Strategies

Round Table Sessions
3:15pm-4:15pm

Closing Keynote: Raise Your Game! High-performance Secrets from the Best of the Best
4:30pm-5:15pm

The Art of Collaboration: An Interactive Art Experience
6:00pm-7:00pm

Day 3 – Overview

One-on-one Networking
9:00am-11:30am

Keynote Opener Managing Diverse Teams through a Crisis
11:30am-12:55pm

Exhibitor Round Tables
1:00pm • 1:20pm • 1:40pm

Learning Tracks
2:00pm- 3:00pm

  • The New World
  • Marketing in the New World
  • Building Unstoppable Franchise Relationships
  • Effective Virtual Meetings & Learning
  • Franchise Sales: Now & In the Future
  • Vision, Opportunity & Growth
  • Visit & Growth
  • Growth Strategies

Round Table Sessions
3:15pm-4:15pm

Closing Keynote: Four Disciplines of Execution: Pandemic Edition!
4:25pm – 5:00pm

Register today and SAVE $50 through August 18, 2020

SPONSORS

SPEAK!, the premiere source for in-demand franchise speakers, and Tortal Training, the franchise industry’s largest strategic online training provider have teamed up to bring the franchise community this exciting virtual event that fuses transformative content with cutting-edge technology. Founding sponsorship provided by Hot Dish Advertising and Meeting Expectations..

Conference Hosts

Founding Sponsors

Platinum Sponsors

Interested in getting involved? Your sponsorship can help shape the future of franchising as well as get your company in front of hundreds of members of our savvy franchise community.

EVENT Resources

From setting up dashboards, checking browsers, and feature tutorials, get the information you need to set yourself up for a successful H.E.A.T experience.

Technical specs for the platform, powered by Hopin:
For the best experience use the latest versions of
Google chrome or Fire Fox

* Not recommended in Internet Explorer, Microsoft Edge, Brave or Safari.

Earn 100 CFE Participation Credits

Thanks to the generosity of our partner, the International Franchise Association (IFA), those currently enrolled in the Certified Franchise Executive (CFE) program will receive 100 CFE participation credits for attending the HEAT Franchise Summit!

That’s right! 100 CFE participation credits just for attending!

Requirements:
• Must select the “For Participation Credits” option during registration
• Must attend all three days of the summit – August 25th, 26th, 27th
• Must be enrolled in the CFE program with IFA

Not Enrolled and Need to Know More?

The mission of the Institute of Certified Franchise Executives™ (ICFE) is to certify and educate individuals and organizations to the highest standards. We are a leading resource to help franchise executives, managers and small business owners accelerate individual and organizational growth.

Certification speaks to a higher standard of professionalism and raises the bar for franchise training as a whole.

What is the Certified Franchise Executive (CFE) program?

Participants in the Certified Franchise Executive (CFE) program will complete an impressive array of course offerings in franchise management, leadership, and small business in order to gain insights into franchise strategy and operations. This program will help individuals at emerging organizations learn how to run a small business while helping more established leaders understand how to successfully cultivate a growing enterprise.

Benefits of the Certified Franchise Executive program

Peer Networking: The CFE Program combined with IFA events creates rich opportunities for you to network with industry professionals.
Everyone wins when we share ideas and best practices.

Commitment to Franchising: The CFE designation will exemplify your commitment and passion for franchise management
within the larger franchising community.

Personal Skills: The CFE program will help you learn the latest trends in order to stay competitive, build your personal brand and network,
while honing the franchise management skills you need to succeed.

Apply Today to Become a Certified Franchise Executive: https://www.franchise.org/certification