AUGUST 25 – 27, 2020


The H.E.A.T. is ON

H.E.A.T. is where innovation fuels momentum. Where energy and ideas spark solutions. It’s how we harness the power of our community to drive business forward in franchising’s brave new world. Join us for three days of insight from professional speakers, industry experts, franchisees, key suppliers and your peers, as well as actionable ideas you can use in hosting your own future virtual events. This is not a webinar, it is a virtual event unlike any other, with technology that lets you move in and out of rooms just like an in-person event—every space is optimized for networking and connecting.

It’s as close to real life as you can possibly get—and it’s incredible.

Conference hosts

SPEAK!, the premiere source for in-demand franchise speakers, and Tortal Training, the franchise industry’s largest strategic online training provider have teamed up to create H.E.A.T., a transformative virtual event that fuses transformative content with cutting-edge technology.


Transformative thinking, out-of-the-box strategy, and new virtual event technology: our lineup of 40+ business professional and industry expert speakers will share insights and game-plans to help you navigate conditions today and adapt to future demand.

Catherine Monson

CEO & President, Fastsigns
International and Chair, IFA

Patrick Schwerdtfeger

Business Futurist &
Keynote Speaker

Jay Baer

Customer Experience &
Marketing Innovation

Meridith Elliott Powell

Keynote Speaker and Business
Growth Expert

Greg Nathan

Founder, The Franchise
Relationship Institute
Ford Saeks

Ford Saeks

Business Growth Accelerator

Click the button below to see the full lineup of our incredible speakers.


The hottest speakers, the latest trends, and the most innovative technology—join us for three amazing days of insights and collaborative sessions focused on burning topics of the franchise industry:
The New World • Marketing in the New World • Leading Virtual Teams

Choose from the Franchisor or Franchisee Track. Plus, earn 100 CFE participation credits for attending that count toward your certification goals.

Agenda Overview
Agenda Overview
Agenda Overview

Day 1 – Overview

Welcome and Opening Keynote
REWIRE: How to Re-Educate Your Customers and Boost Your Business
Presented by: Jay Baer, Customer Experience & Marketing Innovator and H.E.A.T. Emcee
11:30am – 12:05pm EDT

Keynote Speaker
Pandemic, Inc: 8 Forces Driving Business Failure or Fortune in the Post Covid-19 Economy

Presented by: Patrick Schwerdtfeger, Business Futurist & Author
12:05pm – 12:55pm EDT

Exhibitor Round Tables
1:05pm • 1:25pm • 1:45pm EDT

Learning Tracks
2:05pm – 3:05pm EDT

Round Table Sessions
3:15pm – 4:15pm EDT

Closing Keynote
Embracing Change and Futureproofing Your Business

Presented by: Troy Hazard, Speaker/Entrepreneur/Franchise Expert
4:25pm – 4:55pm EDT

Evening Event
Embrace the Shake: An Interactive Art Experience

Presented by: Phil Hansen, Artist
5:05pm – 6:05pm EDT


Day 2 – Overview

One-on-one Networking
9:00am – 11:30am EDT

Keynote Opener
A Look Into the Future of Franchising
Presented By: Catherine Monson, IFA Chair, CEO & President, Fast Signs International, Inc.
11:40am – 12:00pm EDT

Keynote Opener
Because Politics IS a Contact Sport: IFA’s FAN and FranPAC, Now More Than Ever!
Presented By: Catherine Monson, IFA Chair, CEO & President, Fast Signs International, Inc.
12:00am – 12:20pm EDT

Exhibitor Round Tables 
12:30pm • 12:50pm • 1:10pm EDT

Learning Tracks
1:30pm – 2:30pm EDT

Round Table Sessions
2:40pm – 3:40pm EDT

Closing Keynote
Raise Your Game! High-performance Secrets from the Best of the Best
Presented by: Alan Stein Jr., Former NBA Performance Coach
3:55pm – 4:20pm EDT

Evening Event
Learn How to Create Amazing Team Building Events for Your Remote Teams!
Presented by: : Go Remote
4:45pm – 5:45pm EDT

Day 3 – Overview

One-on-one Networking
9:00am – 11:30am EDT

Keynote Opener
Managing Diverse Teams through a Crisis
Presented by: Kelly McDonald, CEO of McDonald Marketing
11:35am – 12:15pm EDT

Exhibitor Round Tables
12:30pm • 12:50pm • 1:10pm EDT

Learning Tracks
1:30pm – 2:30pm EDT

Round Table Sessions
2:40pm – 3:40pm EDT

Closing Keynote
Four Disciplines of Execution: Pandemic Edition!
Presented by: Chris McChesney, Sr. Leader, Franklin Covey
3:50pm – 4:20pm EDT

*Content and exact schedule subject to change.


SPEAK!, the premiere source for in-demand franchise speakers, and Tortal Training, the franchise industry’s largest strategic online training provider have teamed up to bring the franchise community this exciting virtual event that fuses transformative content with cutting-edge technology. Founding sponsorship provided by Hot Dish Advertising and Meeting Expectations.

Conference Hosts

Founding Sponsors

Hot Dish Advertising

Platinum Sponsors

Gold Sponsors

Learning Zen
Profit Soup
The Riverside Company
IFPG International Franchise Progessionals Group
Faegre Drinker
Franchise Filming
The Go Game | Remote

Silver Sponsors

northeast color
Launch To Growth
Promotion Vault
Consumer Fusion
Franchise Business Review

Bronze Sponsors

Authority Brands

Interested in getting involved? Your sponsorship can help shape the future of franchising as well as get your company in front of hundreds of members of our savvy franchise community.

EVENT Resources

From checking browsers and feature tutorials, get the information you need to set yourself up for a successful H.E.A.T experience.

Join from a compatible browser. For the ultimate H.E.A.T. Franchise Summit experience, you should attend the event using Chrome or Firefox. DO NOT USE Internet Explorer, Microsoft Edge, Brave or Safari, as these browsers are not compatible with the software.

Use a computer. Although you can access the H.E.A.T. Franchise Summit through your smartphone or tablet, we recommend you use a laptop or desktop computer for the best user experience.

Please use headphones when participating on-screen. This will help eliminate echo and feedback.

Arrive 10 minutes early. Familiarize yourself with the platform and “rooms” in the platform so when the conference begins you are ready to go.

Check your internet speed and network. We recommend a minimum of 5mbps download and 2mbps upload. Ideally, we like to see 30mbps download and 10mbps upload or higher for the best quality – test your speed here.

  • If you are using a VPN (network) or device provided by your employer, ensure your device can access and share your camera and microphone on.
  • Ensure you can access the following website domains to use Hopin. You may have to check with your IT department if using a device or network provided by your employer.
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**If you lose sound or can’t share your audio/video or screen share, try these steps (in order):**

  1. Refresh your browser.
  2. Quit and relaunch your browser.
  3. Ensure your browser’s permissions are granted to have access to your camera and microphone (in Chrome, type into the URL bar: chrome://settings/content).
  4. If you’re on a Mac, ensure your browser has permission to record your screen (open your computer’s System Preferences > Security & Privacy > Screen Recording > find your browser in the list and check the box). Then quit and relaunch your browser.
  5. Restart your computer.
  6. Join the event in a different browser (e.g.: switch from Chrome to Firefox).

Watch the tutorial. Here’s all you need to know to get the most out of your H.E.A.T. Franchise Summit experience.

CFE Institute of Certified Franchise Executives

Earn 100 CFE Participation Credits

Thanks to the generosity of our partner, the International Franchise Association (IFA), those currently enrolled in the Certified Franchise Executive (CFE) program will receive 100 CFE participation credits for attending the HEAT Franchise Summit!

That’s right! 100 CFE participation credits just for attending!


• Must select “For Participation Credits” during registration
• Must attend all three days of the summit – August 25-27
• Must be enrolled in the CFE program with IFA

Not Enrolled and Need to Know More?

The mission of the Institute of Certified Franchise Executives™ (ICFE) is to certify and educate individuals and organizations to the highest standards. We are a leading resource to help franchise executives, managers and small business owners accelerate individual and organizational growth.

Certification speaks to a higher standard of professionalism and raises the bar for franchise training as a whole.

What is the Certified Franchise Executive (CFE) program?

Participants in the Certified Franchise Executive (CFE) program will complete an impressive array of course offerings in franchise management, leadership, and small business in order to gain insights into franchise strategy and operations. This program will help individuals at emerging organizations learn how to run a small business while helping more established leaders understand how to successfully cultivate a growing enterprise.

Benefits of the Certified Franchise Executive program

Industry Recognition and Professional Standing: A symbol of leadership and accomplishment, the CFE designation is highly regarded and will raise your profile within the franchising community by demonstrating your years of experience, commitment to growth, and a desire to continually meet challenges.

Peer Networking: The CFE Program combined with IFA events creates rich opportunities for you to network with industry professionals. Everyone wins when we share ideas and best practices.

Commitment to Franchising: The CFE designation will exemplify your commitment and passion for franchise management within the larger franchising community.

Personal Skills: The CFE program will help you learn the latest trends in order to stay competitive, build your personal brand and network, while honing the franchise management skills you need to succeed.

Apply Today to Become a Certified Franchise Executive: